Variety in 'activities and experiences' space next frontier for Cleartrip

To address the quality issues related to service delivery by vendors, Cleartrip is building in-house technology capabilities that would help it organise and manage multiple layers of experiences

With air and hotel booking becoming a highly fragmented and commoditised business, online travel aggregators are increasingly focusing on growing the allied “activities and experiences” aspect of the business. Sounds like a lot of jargon, but the shift allows players to move up in the customer journey funnel, offer differentiated services and earn higher margins. For one, Cleartrip is moving quickly into the zone, exploring new partnerships to take an early lead in the segment.

This is not the first time Cleartrip has stepped out of its comfort zone. It had built up “events” and “eatouts” as two strong service offerings