Varun Beverages on verge of bagging more territories from PepsiCo in India

PepsiCo's largest bottler outside the US acquired rights for 5 states in central & east India and Zimbabwe in 2018

Varun Beverages, the largest bottler of PepsiCo drinks outside the US, is closing in to acquire more territories from the cola major in India. The bottler from the stable of Ravi Jaipuria led RJ Corp, is in advanced talks with PepsiCo for rights to bottle and market its beverages – both cola and non-cola – in seven Indian states in the southern and western parts of the country.

The refranchising operation, if successful, would bring crucial territories like Gujarat, Maharashtra, Karnataka, Kerala, Tamil Nadu Andhra Pradesh and Telangana under Varun Beverages’ fold. Put together, these seven states constitute nearly 40