There have been very few innovations among Indian kirana stores and big retailers are focussing only on top strarta of population, said renowned economist Lord Meghnad Desai here at the India Retail Forum.
"I have not seen much innovations at corner stores here. But In UK, the Patel Community has revolutionalised the corner stores," Desai said.
"Anybody can innovate. The innovation to carry message on chapatis was a great innovation," Desai added.
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"It will not shrink the market. It will grow the market," he said.