Viability woes cloud sustainable packaging initiative of e-commerce firms

E-commerce stakeholders are increasingly recognising the need to make sustainable packaging viable for small businesses that supply products to these platforms, in order to achieve targets. This comes at a time when the government and individual retailers look for options to curb the use of single-use plastic.

The biggest consumers of single-use plastic continue to be across retail, e-commerce, hospitality, FMCG, and food delivery networks. Ahead of the sales season, firms are gearing up to reduce visibility of plastic (especially single-use). Apparel packaging contributes to a major chunk of this consumption for e-commerce platforms.

Akhil Saxena, vice-president (customer fulfillment), Amazon India, said