 "Photo: Viacom18")
After the 2022 Fifa World Cup, Reliance-backed Viacom18 network has bagged the broadcasting rights of the 2024 Paris Olympics and the 2024 Youth Olympics (to be held in China) for the Indian subcontinent, the International Olympic Committee (IOC) said on Wednesday. This includes the markets of India, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka, the body said.
While IOC did not specify the deal size, media experts peg the deal at Rs 200-250 crore. Viacom 18 had won the broadcast rights of the recently-concluded Fifa World Cup for Rs 450 crore, according to industry experts.
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