Viagra price likely to drop

The company might reduce the price of Viagra by mid-2006, informed Kewal Handa, managing director, Pfizer. Currently, the 50 mg pill and the 100 mg pill of the drug are priced at Rs 463 and Rs 594 respectively.

"There might be a reduction in custom duty in February 2006. Once the duty is reduced, we would definitely pass the benefit to the customer," he said. The current custom duty is 35 per cent, he added.

The custom duty is likely to be brought down to 10-15 per cent, Handa hoped.