Dell expects consumer segment to drive PC business growth in India

To drive future growth, Dell is also planning to increase its exclusive store count to 800 by the end of this fiscal from the present level of 670

Amid a positive business environment and rising consumer spend, technology major Dell expects the consumer segment to drive the growth of its PC business in India. According to the company, another factor which is pushing its growth in the consumer segment is the consumption of online video screening services provided by players such as Netflix, Hotstar and Amazon Prime.

"In the last 6-8 months, with the entry of Neflix and Amazon prime, entertainment has been customised. So, a lot of people are doing refresh as the laptop has emerged as the most preferred medium to watch shows coming in these