Video subscribers up over 80% since last year; YouTube outperforms peers

The event is one of the biggest regional gatherings of firms, investors et al in the telecom, media and entertainment ecosystem

If you think Indians don’t pay for media, think again. In 2021, no less than 102 million people subscribed to streaming video services — up from 56 million last year. And though Netflix has the smallest share of paying subscribers at 5 per cent, it has the highest share of revenues at 29 per cent of the Rs 6,000 crore that subscription-driven video-on-demand, or SvoD, earned in 2021. On the other hand, advertising-driven video-on-demand services earned Rs 8,100 crore. Of this, global platforms such as YouTube got three-fourth, while broadcaster-owned and other OTTs like MX Player or Disney Star got