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Videocon mobile services, part of US $ 4 billion worth Videocon Group has roped in the internationally acclaimed Punjab actor and singer Gippy Grewal as its brand ambassador. This is for the first time any Punjab actor and singer has been endorsed by the group. In past, the group has been associated with many celebrities including Shah Rukh Khan, Abhishek Bachchan, Riteish Deshmukh, Shruti Haasan etc.
The telecom player plans to leverage the association with Gippy Grewal through various mediums. The newly appointed brand ambassador will soon be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on ground activities. The company has earmarked 4-5% of the total turnover to be spent on marketing and communication activities. Currently, the service provider has operations in Gujarat, Madhya Pradesh, Punjab and Haryana with a subscriber base of 4.1 million as on July 31, 2013.
Meanwhile the company also unveiled its new logo, 'Videocon Telecom'. “Change is always good and refreshing and brings in vibrancy in the environment. The new brand logo 'Videocon Telecom' which brings with it a reinforced identity and a new vibrant approach. We are also elated that the much-loved Punjabi actor and singer, Gippy Grewal is now our Brand Ambassador. Gippy is known for his versatility and has a huge fan following not only from youth, but also from people from all walks of life. With the new logo that reflects the core values of the brand and the new face that reflects the aspirations of the youth, it intends to connect with forward-looking, modern youth segment and extend its market presence,” said Arvind Bali, Director & CEO, Videocon Telecommunications Ltd.
He further added, “ The choice of joining hands with Gippy Grewal was no brainer and he was our first and last choice.. He is a self-made youth icon with possibly one of the largest fan following and one of the best voices. We seek to use his charisma extensively in our forthcoming marketing initiatives, wherein he will be seen prominently across Newspapers advertisements, television commercials, digital medium, billboards, retail front displays, and on-ground activities of the brand."
On being asked the subscribers data, he mentioned, “ As of July 31, 2013, we have a subscriber base of over 4.1 Million in these 4 circles, and we are pleased to share that we are among the top 3 operators in the circles we operate, when it comes to month on month subscriber net additions.”
