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Noida-based video analytics startup Vidooly has secured $1 million (approximately Rs 6.3 crore) funding from Bessemer Venture Partners (BVP), a Silicon Valley-based firm that invests in early-stage, hyper-growth startups.
Launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia, Vidooly is BVP's second investment in the video platform/tooling space globally after VidYard, a video marketing and sales enablement platform.
Vidooly said it will use the funds for product development and enhancement, team expansion and client acquisition efforts.
Since it's beta launch in November 2014, Vidooly has added over 2,000 individual YouTube channels such as Bollywood Hungama, Glamrs, appuseries, India Food Network and six MCNs to their list of customers. Nearly 120,000 videos are uploaded every month through Vidooly's network while it's big data engine analyses over 500 million monthly videos through its platform.
