Village tractors to end struggle for Mahindra & Mahindra Financial Services

Government policy, including buying farm products at higher-than-market prices along with a bigger budget aimed at boosting the rural economy, is already benefiting Mahindra Financial

More cash in the hands of rural Indians along with their willingness to spend spells good news for Mahindra & Mahindra Financial Services Ltd., a non-bank lender for purchasers of tractors and vehicles, by helping it rebound from shrinking profits and increasing bad loans.

“After two years of struggle, we’re seeing that rural sentiment has definitely turned positive and farm cash-flow has held up,” Ramesh Iyer, vice chairman and managing director, said in an interview in Mumbai. “On-time, widespread and more-than-average rainfall predicted this year will lead to rural consumers pulling out money and spending it,” he said.

Government policy, including buying