Business Standard

Virtual war rooms set tone for mega e-commerce sale in Covid-19 times

While there's been no dinner on the house in the run up to the D-Day, the typical war room or the command centre has silently moved to the laptop and mobile screens of the executives coordinating the

e-commerce, digital, online, amazon, flipkart
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Platforms such as Amazon Chime to Google Hangouts are being tapped 24X7 to ensure things go as per plan while the consumer demand is put to test for the next two days

Peerzada AbrarSamreen Ahmad Bengaluru
The pizza boxes were missing, and so was the chatter, at Amazon’s World Trade Centre office in Bengaluru even as the e-commerce major started the Prime Day sales—one of the biggest in the online universe—Wednesday midnight. Unlike other years when employees stayed back in office and slept there as well for days to prepare for mega sale events, this time the action had to shift to the virtual space. While there’s been no dinner on the house in the run up to the D-Day, the typical war room or the command centre has silently moved to the laptop and mobile

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