Heinz India, a part of of H J Heinz Co., announced its association with World chess champion, Vishwanathan Anand, for its 'Complan with memory chargers'.
The announcement coincided with the the World Chess Championships being held at Chennai. This association will include Anand sporting Complan with memory chargers logo during all professional commitments starting with the World chess championship. It is a Globosport Platinum Rye deal.
"Vishwanathan Anand personifies hard work, strategic and smart thinking and a sustained quest for excellence, traits that we as a company are eager to encourage in every young Indian child," V Mohan, director-corporate affairs, Heinz India, said in a release.
