Media agency Vivaki Exchange's special unit VivaKi Partnerships Unit (VPU) has won the media mandate for Lovely Professional University (LPU) following a multi agency pitch. The mandate will include print in the first phase, followed by digital media and television.
LPU is the venture of the Lovely Group. Aman Mittal, deputy director, LPU said, “VivaKi Partnerships Unit understood our business and the sector thoroughly. They also have some of the best practices in offline as well as online media strategy and thus, suited our needs the best. We are sure that this alliance will help us achieve our brand objectives”.
Mona Jain, CEO, Vivaki Exchange and VivaKi Partnerships Unit said, “Education category is in a growth path especially in the emerging markets in India. With the perspective of VPU focussing on emerging markets, and working with LPU in this sector is surely going to be an exciting journey.”
VPU is a focused initiative by VivaKi, to pursue partnerships with local, full- service agencies and media agencies, in tier II and III markets across the country. These partnerships are in the form of exclusive relationships to support the agencies on their strategic marketing plans and provide other value-added services. Additionally, VivaKi Partnerships also works with small size advertisers to help them achieve better pricing value on their media spends.
Tarun Nigam, COO, VPU added, “We are excited and thrilled to handle Lovely Professional University. Our combination of insight led media planning coupled with scale & skill in media buying will help LPU in accelerating their visibility with increased accountability.”
