Business Standard

Vivo looks to raise the game in 2020 after capturing market share in 2019

Having registered a sharp increase in market share in 2019, the Chinese smartphone brand looks to raise the game

Vivo
Premium

In new campaigns, Aamir Khan (above) asks people to switch off their phones for quality family time.

T E Narasimhan Chennai
Part of the bouquet of smartphones from the Chinese smartphone company BBK that also owns Oppo, Realme and One Plus, Vivo is being groomed in the art of responsible branding. In a campaign launched earlier this month, the brand has its endorser Aamir Khan being taught the first lessons in developing a good phone-life balance by his son. A busy dad, glued to his phone, while his wife and son wait at the dinner table, Aamir Khan is schooled in the etiquette of family life in the advertisement that has rapidly scaled the likeability charts on social media. 

For a brand

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in