Vodafone, Idea converge into Vi in branding exercise amid telecom war

Experts warn that creating a new brand identity in a competitive market will not be easy

Two of the country's popular telecom brands Vodafone and Idea ceased to exist on Monday after the two names were converged into 'Vi' in a branding exercise, which marked the final lap of the merger between the two companies.
 

"Vodafone Idea came together as a merged entity two years ago. We have, since then, focused on integrating two large networks, our people and processes. Today, I am delighted to present Vi, a unified brand," Ravinder Takkar, managing director and chief executive officer, Vodafone Idea, said in a virtual press conference.
 

Pronounced as 'we', the new brand, said Piyush Pandey, chief