Vodafone India tunes in to a new beat

With a new tagline and revamped visual identity, the telecom major readies for the bruising battle for survival in the Indian market

In the midst of aggressive price wars and pitched battles for subscriptions, Vodafone India is changing its look and promise. The company has a new tagline that says ‘The future is exciting. Ready?’ that replaces its earlier ‘Power to you’. The communication has a new look and the logo has been given a cosmetic makeover; all this say experts is an attempt to keep customers interested and fight back the predatory advances by the latest brand on the telecom block, Jio. 

“As consumers evolve from the era of Internet to digital, mobile to convergence, Vodafone is evolving from being just a