Volkswagen unveils new logo, affordable e-cars in show of new era

VW is pulling out all the stops as it seeks to reshape its image

Volkswagen AG is unwrapping not just new models at the Frankfurt auto show, but a tweaked logo as the world’s biggest carmaker ushers in the electric era.
 
Little-changed since World War II, the new VW emblem was uncovered atop its headquarters in Wolfsburg on Monday. And in Frankfurt, the manufacturer showed the VW brand’s battery-powered ID.3, the first model in an unprecedented $33 billion push to make electric vehicles for the masses.
 
The twin steps — both heavy with symbolism — reflect the high stakes involved in Volkswagen’s ambitions to become the world’s electric-car leader just four years