VOOT eyes premium market, international business in 2018

Viacom18 had earlier announced it would launch its first Tamil entertainment channel by the end of the current fiscal or early next fiscal

Viacom18’s video streaming platform VOOT is banking on three avenues to achieve its next growth spurt. Launched in May 2016, the ad-supported OTT (over-the-top) platform will launch regional originals in four languages, expand its services beyond India and introduce a paywall in 2018. 

VOOT, the OTT platform, houses a number of original shows and kids’ centric content, altogether amounting to 50,000 hours of content. According to data provided by the company, VOOT has 50 million downloads, with 32 million monthly active users. 

According to App Annie data provided by sources, the watch time on digital video has gone up four times in