Mobile ad network firm Vserv.mobi, today announced the appointment of Lance Johnson as Vice President, Business Development, North America. This appointment comes at a time when the Global Mobile Ad Network for app developers, publishers, advertisers and telecom providers, plans to add 100 plus employees this year across the globe.
Dippak Khurana, CEO & Co-founder, Vserv.mobi said, "Apps and games of developers based in USA are increasingly being downloaded by users in emerging markets. With Lance coming on board, developers in North America will be able to leverage Vserv’s extensive network in emerging markets to monetize such App users effectively."
Johnson has over 10 years of experience across US, Europe & Latin America in the Mobile Ecosystem and will establish Vserv’s presence in the Silicon Valley. He will focus on forging and strengthening strategic partnerships with developers, publishers and advertisers across North America. He started his career at Yahoo where he held several senior level positions across Munich & London.
Johnson said that he was looking forward to engaging with the mobile ecosystem stakeholders in North America to expand their horizons and help them tap the massive opportunity in emerging markets.
Founded in 2010, Vserv.mobi presents a value proposition for brand advertisers, premium publishers, app developers and telecom providers with its two platforms, AppWrapper and AudiencePro. AppWrapper is an App Monetization platform, while AudiencePro combines the scale of the Vserv.mobi global Mobile Ad Network with user data from Telcos, to enable audience targeting for advertisers.
