VVF launches revamped kids soap Doy

VVF, Mumbai-based manufacturer of personal care products and oleo chemicals, re-launched its Doy range of soaps today. Doy is the only toy-shaped soap brand for children in India. The new range has been completely revamped with attractive colours, graphics and a colouring kit and a new addition-teddy.

Commenting on the launch, Gitanjali Diwan, brand manager, Doy Kids said: "The re-launch has seen a complete reworking of the product packaging and the graphics. We hope the attractive colours, graphics and colouring kit will appeal to children and help to make bathing a more fun experience." The soap is priced at Rs 16 per pack and is targeted at kids aged between 3 and 10 years.