Vyas Giannetti Creative to set up four more companies

After launching its sports concepts company recently, Vyas Giannetti Creative (VGC) plans to launch four more companies over the next 18 months.

The company is scouting for acquisitions, both in India and abroad, for specialist agencies or firms in areas like retail and other areas.

Two companies, a corporate brand identity management firm and a retail services company, will be set up within the next two months.

Atul Hegde, chief operating office, VGC declined to comment on what areas the other two businesses would enter, but said that the core of new business ventures would be creative. Hegde, however, said that VGC would be increasingly focusing upon areas like outdoor media.

The expansion is part of the diversification process from a mainline agency to an organisation that offers specialised services in key areas.

"There is no particular size of acquisition that we are looking at," said Hegde. He added that they were in talks with a few people for funding these acquisitions. Going ahead, Hegde said they would be setting up offices at international locations as well.

The eight-year-old agency has grown rapidly in the last three years, with its turnover growing from Rs 17 crore to Rs 175 crore. Hegde said the company was now targetting a turnover of Rs 600 crore over the next three years.

Of that, the main agency would contribute about 40 per cent, sports 30 per cent and retail between 15 and 20 per cent. VGC set up its second office in Delhi a year ago, which today contributes Rs 25 crore to its turnover.

Under Vyas Giannetti Creative Sports, the company has divided its business into four core areas; events, where it would organise sporting events for corporates as a part of their communication plan; merchandising; celebrity management for companies who had already signed on the celebs; and coming up with specific HR modules on sports for corporates which can be incorporated by them for their HR initiatives.

The agency will also be launching their version of the 'Livestrong' bands, the Mumbai not-out bands, the proceeds from the sale of which would go to the Mumbai blast victims foundation.