Wagga Wagga's mantra for diabetes: Healthy oil for a healthy heart

In its ad campaign, edible oil manufacturer dwells on love for food and compulsion to restrict diet

Brand: Wagga Wagga

Budget: Rs 10-12 crore (estimated)

Agency: DDB Mudra West

In India, health oils are mostly associated with the heart, because of relentless advertising by several brands over the years. But diabetes is as common as heart diseases, especially in India. It is a silent killer that is spoken about by few players in the edible oil space. Tapping into this underpenetrated category, Australian edible oil brand Wagga Wagga has entered the Indian market with their diabetes care variant and launched an campaign titled, “Australian that helps control blood sugar”. Based on the