While in recent quarters Nestlé’s comeback has gained pace, macroeconomic developments pose challenges as well as present opportunities for its business.
Three years after the Maggi fiasco, Nestlé India Chairman and MD Suresh Narayanan shares his thoughts with Arnab Dutta in an interview. Edited excerpts:
After years, Nestlé has managed to grow (by volume) all its product categories in 2017. What are the factors that worked?
In the past two years, we have managed to cut down the product development cycle to less than a year from two years. We have expanded the number of SKUs (stock keeping units) by 10-15 per cent.