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If the online plans of some of the biggest retailers are anything to go by, this year's Diwali is going to be a bright one for India's e-commerce market. The world's largest retail chain Walmart, which began its two-city e-commerce pilot earlier this month, for instance, plans to roll out pan-Indian operations of its wholesale online venture around October.
Besides, leading Indian retailer Future Group is planning to take the e-commerce plunge - its second attempt - around the same time. Other key retailers like Reliance Retail and Aditya Birla group are also expected to launch their ambitious e-retail services close to the festival time of Dussehra and Diwali.
According to its original road map, Walmart wanted to roll out e-commerce services in all cities where it has brick-and-mortar presence sometime in 2015. But the American giant has advanced its plan; it is likely to offer e-commerce in the 19 Indian cities across which it has 20 stores (Bhopal has two stores) by October.
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"Our pilot project for the cash-and-carry, or wholesale, e-commerce initiative in the two markets (Hyderabad and Lucknow) has received a very encouraging response from members. We hope to extend this virtual shopping opportunity to our members across stores over the next few months," said a Walmart spokesperson in response to an emailed query from Business Standard. He, however, refused to mention the month for launch of pan-Indian operations. With about 15,000 unique registered users in each store, Walmart's focus in the e-commerce pilot was to tap a new customer base.
Walmart globally competes with online major Amazon in e-commerce. In India, foreign investment is not permitted in e-commerce - except in wholesale or the marketplace format.
Marketplace is about hosting retailers on a site, and companies like Amazon, eBay, Flipkart and Snapdeal follow this model.
Kishore Biyani-controlled Future Group, which directly competes with Reliance, will launch e-commerce in a phased manner beginning October. "By the year-end, the entire Big Bazaar store will be online across India," Biyani had earlier told Business Standard. Reliance will begin its e-commerce pilot in Mumbai, starting with the grocery segment.
With the brick-and-mortar giants' entry in e-commerce, a space earlier dominated by the likes of Flipkart, Amazon and Snapdeal is set to see change in the dynamics of competition.
Though e-tailing is still a small contributor to the overall retail - accounting for only 0.4 per cent - it is expected to grow significantly.
Compared with the current size of about $3 billion in 2014, the e-tailing market is expected to grow to over $30 billion by 2020.
