Walmart's Myntra sees 1.2 million customers shop on Day-1 of sale event

Four million products sold the highest-ever opening day traffic sessions growth for Myntra, at 200% over business-as-usual

The first day of Walmart-owned online fashion retailer Myntra’s flagship event End of Reason Sale (EORS) witnessed shopping by over 1.2 million customers, purchasing 4 million products. The Bengaluru-based firm recorded the highest-ever opening day traffic sessions growth for Myntra, at 200 per cent over BAU (business-as-usual).

Nearly 53 per cent of first-time customers came from Tier 2-3 and beyond making their first purchase on Myntra, giving the 14th edition a major fillip. In the biggest ever spike, one million new customers installed the Myntra app, making the most of the day-1 value offers.

“With the largest opening day ever, this EORS