| Walt Disney, Yash Raj to co-make animated films |
| BS Reporter / Mumbai June 12, 2007 |
| Bollywood biggie Yash Raj Films (YRF) and US-based picture company The Walt Disney Studios will co-produce a series of animated feature films for the Indian audience. The studios will be equal partners in the initiative and plan to churn one computer-animated movie each year. Apart from jointly producing films, the studios also plan to launch merchandising and enter new media like gaming, based on the movies they spin together. "We have been eyeing the space for a while now, and realised we needed a partner. Since YRF has never in the past joined hands with any company for any of its initiatives, we decided to come together with the best in the animation industry. Therefore, The Walt Disney Studios," Yash Chopra, chairman, YRF said at the press conference today. The alliance is the first of its kind for the foreign studio. Walt Disney has never in the past co-produced any animation movie, in any of the countries. "India is strategic market for our studio. With this alliance, we hope to develop animation in India which is still at a nascent stage," said Richard Cook, chairman, The Walt Disney Studios. The first movie under the partnership |
