Watch time! Hotstar fights it out with YouTube

Average watch time per user on Hotstar has gone up from 40 minutes last year to 65 minutes already this year

It’s a battle for dominating the digital media and entertainment segments. On the one hand, with over 225 million viewers (according to App Annie) hooked to Google’s YouTube every month on mobile devices, it is numero uno in the over-the-top (OTT) digital space.
 
But taking it on is a traditional broadcaster, Star TV India’s Hotstar, which, in the past three years since its launch, has been able to garner an average over 150 million viewers a month, hitting new highs when there is cricket, like during the recently-concluded Indian Premier League.