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BUSINESS STANDARD

Tata Steel is halfway through a programme to break the commodity cycle by branding more of its steel

Can Tata Steel beat the ups and downs that plague the steel industry? That has always been one of the challenges facing the biggest players in the industry globally. Now Tata Steel is halfway through a programme to break the commodity cycle by branding more of the steel that it produces.

Tata Steel (Tisco) isn

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First Published: May 03 2003 | 12:00 AM IST

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