We are close to doubling revenue in FY22: Mamaearth CEO Varun Alagh

On Saturday, Mamaearth became the first start-up to enter the unicorn club in 2022 with a $52 million fundraise

Mamaearth started as an online baby care brand in 2016 and has scaled up to categories like skin care, hair care, and others over the past couple of years. On Saturday, it became the first start-up to enter the unicorn club in 2022 with a $52 million fundraise. The company is now valued at $1.2 billion. VARUN ALAGH, Co-founder and CEO of Mamearth’s parent company Honasa Consumer, spoke to Deepsekhar Choudhury about the journey till now and what lies ahead. Edited excerpts:

Babycare was a very niche segment when you began in 2016. What was the aha moment when you