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We are not a mere copy of Alibaba, says Paytm Mall COO Amit Sinha

Sinha said Paytm Mall started business a year ago, but its online-to-offline model, which works with small unorganised retailers, is beginning to gain traction

Paytm Mall COO Amit Sinha
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Paytm Mall COO Amit Sinha

Alnoor Peermohamed Bengaluru
Alibaba's answer to Amazon and Flipkart in India might be Paytm Mall, but Amit Sinha, chief operating officer (COO), has said he is not building a copycat company of the Chinese e-commerce giant, rather a model that's tailored for India.
 
Sinha said Paytm Mall started business a year ago, but its online-to-offline model, which works with small unorganised retailers, is beginning to gain traction. Clocking over $3 billion (Rs 193 billion) in gross merchandise value (GVM) so far, the company is now eyeing a GMV growth of $10 billion (Rs 643 billion) in the next 12 months.
 
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