Alibaba's answer to Amazon and Flipkart in India might be Paytm Mall, but Amit Sinha, chief operating officer (COO), has said he is not building a copycat company of the Chinese e-commerce giant, rather a model that's tailored for India.
Sinha said Paytm Mall started business a year ago, but its online-to-offline model, which works with small unorganised retailers, is beginning to gain traction. Clocking over $3 billion (Rs 193 billion) in gross merchandise value (GVM) so far, the company is now eyeing a GMV growth of $10 billion (Rs 643 billion) in the next 12 months.
"Honestly,
Sinha said Paytm Mall started business a year ago, but its online-to-offline model, which works with small unorganised retailers, is beginning to gain traction. Clocking over $3 billion (Rs 193 billion) in gross merchandise value (GVM) so far, the company is now eyeing a GMV growth of $10 billion (Rs 643 billion) in the next 12 months.
"Honestly,