Luxury car maker Lexus, part of Japanese auto major Toyota, has announced its entry into the crowded Indian market dominated by the German trio — Mercedes, Audi and BMW. The company will take baby steps to grow volumes. It is starting with four dealerships. Lexus unveiled five vehicles (imported), mostly hybrids, priced up to Rs 1.09 crore. Yoshihiro Sawa, president of Lexus International, told Ajay Modi in an interaction that Lexus would not run after volumes. Edited excerpts:
In India, just one per cent of the car market forms the luxury segment. How do you view the opportunities here?
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