We are set to conduct the biggest fashion festive sale: Myntra CEO

Myntra platform is geared to handle 13,000 orders per minute during the online fashion retailer's festive sale event this month

Walmart-owned online fashion retailer Myntra is expecting to conduct its biggest fashion sale event this month. The platform is geared to handle 13,000 orders per minute at peak during its flagship sale event  ‘Big Fashion Festival’ (BFF) that kick starts on September 23. The platform also is geared to handle 900,000 concurrent users per minute at peak.  Over 21000 Kirana stores will fulfil 80 per cent of the BFF orders.

Myntra expects almost 6 million customers will transact uniquely during the third edition of BFF.  It has 1.5X more styles compared to the previous edition and will enable a diverse set