Amazon saw the latest Diwali sales as a result of the customer acquisition it did in the last two Diwalis. Amit Agarwal, senior vice-president and country head (India), in a conversation with Karan Choudhury and Nivedita Mookerji said, “Significance of Diwali for us is like investment in the 401k plan that happens once a year where it will pay off for the next 12 months.”
Edited excerpts.
How did this year’s festive sale pan out for you?