We have found ways to grow without burning money: Flipkart CEO

CEO Kalyan Krishnamurthy says Flipkart outsold its rivals during its five-day Big Billion Days sale

Over the past one year, Flipkart has perfected the model of growing without burning significant amounts of money, says Kalyan Krishnamurthy, chief executive officer of India’s largest e-commerce marketplace. In an interview to Alnoor Peermohamed and Raghu Krishnan, he also says Flipkart outsold its rivals during its five-day Big Billion Days (BBD) sale, which ended on September 24. The company’s biggest focus, he says, is to get customers to buy more often on the platform. Edited excerpts:

Can you quantify in terms of gross merchandise value how well Flipkart performed in this BBD sale?

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