We know what content our user base looks for: BookMyShow's Ashish Saksena

BookMyShow Stream is strategic in the sense that it is an extension of the cinema business, says Saksena

BookMyShow Stream debuts this week, joining the likes of Netflix and MX Player, in a market crowded with 60-odd video apps. In a year that has devastated the movie business, it seems logical for India’s largest movie ticketing site to venture into streaming. Where does the Rs 619-crore firm that sold over 200 million tickets annually (before the pandemic) sit in India’s hyper-competitive OTT market? Vanita Kohli-Khandekar spoke to Ashish Saksena, chief operating officer(COO), cinemas, BookMyShow. Edited excerpts:

Why a streaming app?

BookMyShow Stream is strategic in the sense that it is an extension of the cinema business. Once a movie is