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Moderation in FMCG growth rates is due to slowdown in rural areas: HUL CMD

The volatility in crude oil and currency are key monitorables for us, said Mehta

Hindustan Unilever’s (HUL’s) Chairman and Managing Director Sanjiv Mehta
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Hindustan Unilever’s (HUL’s) Chairman and Managing Director Sanjiv Mehta

Business Standard
Hindustan Unilever (HUL) reported flat volume growth for the three months ended September 30 amid a challenging market environment. In a post-results press conference, HUL’s Chairman and Managing Director Sanjiv Mehta talks about the way ahead. Edited excerpts: 

What was the fast-moving consumer goods (FMCG) market growth in the second quarter (Q2)?

We have not seen demand pick-up yet. While value growth, in terms of moving annual total, for the FMCG market was 9 per cent, the last three months (July to September) have seen sharp deceleration, touching 5 per cent (in terms of value growth). Similarly, volume growth for the FMCG

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