We want to use the power of TV to drive digital, says CNN's Sunita Rajan

Metrics remain an issue and brand safety is emerging as a key concern for advertisers on digital, Sunita Rajan tells Vanita Kohli-Khandekar

Where does CNN stand in India currently?

India is a tier one market for us in Asia (after Australia). It brings in 15 per cent of our Asia revenues which in turn is one-third of CNN International’s revenues. We are in 50 per cent of the (183 million) TV households in India. We have seen a huge spurt in digital audiences. CNN.com has close to 2.4 million unique users a month, over 15 million page views a month and the video engagements are very high. Globally, Japan is our biggest market after the US across streams of revenue. 

We divide countries/markets outside