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Truweight offers solution for weight loss that combines its staple of "Super Foods" with a customised nutrition mentoring plan. Super Foods are nutrient-rich food considered to be especially beneficial for health and well-being. Truweight has around 30 food products that are made with over 25 such Super Foods like spirulina, barley grass, alfaalfa grass, acacia gum, herbs, foxtail millet, to name a few.
Vishnu Saraf, Co-Founder and CEO said: "Truweight was started with the mission of giving people a trustworthy option to lose weight, in the right way. After enabling more than 7,000 weight loss success stories, we are now going to increase our reach through our mobile app. The funding amount will be used to hire key people, innovate and add few more food products, build a revolutionary health app and establish physical centres in Bangalore and Chennai."
The Indian entrepreneur eco-system has seen the emergence of several start-ups catering to health-based issues. In recent times several new health apps have been launched and have received venture funding. This includes GOQii, which integrates wearables with expert-led personalised training, Obino is a do-it-yourself weight-loss app, Practo is a healthcare app that allows users to find relevant doctors and book appointment.
"Truweight has a genuinely fresh approach to weight loss in a market cluttered with short cut offerings like pills, potions and exercise machines. They believe that each individual deserves customized mentoring according to their body type, lifestyle and tendency to put on weight. At Kalaari Capital, we appreciate the vision of the co-founders and believe their technology driven, customer centric and truthful approach to a pervasive problem will bring them tangible success in the burgeoning health and wellness market in India," said Rajesh Raju, Managing Director, Kalaari Capital.
Truweight doesn't believe in calorie counting and approaches weight loss differently. Their team of 30 nutritionists also takes into consideration crucial factors like thyroid and lifestyle related challenges while designing a custom diet plan for their clients.
