When beauty is more than skin deep: Welcome to clean-and-green movement

Today, one can find a plethora of skin food that has been whipped up using recipes pretty much the same way as grub is prepared for your tummy

If one were to summarise our lifestyle aspirations in hashtags, #ecoconscious, #hyperlocal and #organic would feature high on the list. These keywords have started defining food choices, with many cheering for farm-to-fork, root-to-fruit philosophies. And now these have seeped into beauty regimens as well. Why should a face mask stop at just adding a pearly glow to your face when it can fulfil a higher purpose by being certified organic, natural, vegan, ethical and cruelty-free? 

Welcome to the clean-and-green beauty movement, the trend for 2018. And if you are reading this, with a yam and pumpkin pulp enzyme polisher smeared