Business Standard

Cult.fit acquires Gold's Gym fitness chain in India, value of deal unknown

In December, food delivery company Zomato invested $100 million in Cult.fit, as part of a Series F fundraise of $150 million, making the health start-up a unicorn

Wellness unicorn Cult.fit becomes Gold's Gym franchise owner in India
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Gold’s Gym is the second largest player in fitness in India with more than 140 outlets in over 90 cities

Deepsekhar Choudhury Bengaluru
Health and wellness start-up Cult.fit has picked up a majority stake in F2 Fun & Fitness India, thereby becoming the master franchise partner for Gold’s Gym in India. The companies did not disclose the value of the deal.

In December, food delivery company Zomato invested $100 million in Cult.fit, as part of a Series F fundraise of $150 million, making the health start-up a unicorn with a valuation of around $1.5 billion. Zomato has a 6.4 per cent stake in the company after the deal.

Cult.fit said its endeavour is to continue scaling its business nationally, across non-metro cities and

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