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Global payment services the Western Union Company has brought on board Bollywood actor Shah Rukh Khan as its brand ambassador. He will now represent Western Union and money transfer services, which are offered across 200 countries and territories.
The association comes after the company carried out a survey that revealed that watching movies from their native country is one of most common things that connect migrants to their homeland. The survey also revealed that for Indian diaspora who are living and working outside the country, Bollywood ranked second in terms of platforms helping them to remain connected to their homeland.
SRK’s popularity, his ability to connect with his audiences across all age groups around the world, especially the connections he builds for the South Asian diaspora to their home countries, resonates with the Western Union brand promise of bringing families closer to their loved ones, the company stated.
Kiran Shetty, regional vice president & managing director- India & South Asia, Western Union said, “We are very excited to have Shah Rukh Khan as a Western Union ambassador, as he truly symbolises our ability to create connections for families around the world with their loved ones back home. We are certain, that with this association, our consumers across the globe will feel even closer to home.”
Western Union consumers in the US and UK have already started to experience the charisma of Shah Rukh Khan as he features in campaigns that remind Indian diaspora of the ease and reliability that Western Union provides when sending money to loved ones back home.
“I am extremely thrilled to be part of the Western Union family. Via their services they connect people around the world with their loved ones, like I do with my films. Western Union’s reliable, fast and convenient service is what makes Western Union popular amongst consumers across the globe – Transferring money, is fat-a-fat, or quick and easy,” said Shah Rukh Khan.
Western Union services are available today at over 112,000 agent locations in India and senders from over 200 countries and territories across the globe can be sure that there will be a Western Union agent location conveniently situated near their loved ones back home.
Western Union has transactional websites in 24 countries and a mobile app in the U.S. and Australia, as well as more than 500,000 agent locations to send money globally to 200 countries and territories.
