WFH garments drove fashion sales grew 210% in H1 2021, says Snapdeal

Other reasons for the spike were the desire to buy new clothes to meet friends and family after a long gap and for travel needs

E-commerce company Snapdeal said today that sales in its fashion category have grown by 210 per cent in the first six months of 2021 (January-June).

The growth was driven by users replenishing their wardrobe to meet work-from-home clothing needs (“Zoom fashion” that includes mostly waist-up garments such as T-Shirts, shirts and tops). Another factor that drove fashion purchases was the desire to buy new clothes to meet friends and family after a long gap and to meet travel needs, the firm said.

With people continuing to work from home post pandemic-induced lockdowns, Snapdeal has seen volume growth in casual wear