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What if Amazon takes over Flipkart? India's antitrust watchdog starts study

In a country where Amazon and Walmart's Flipkart dominate, the agency is surveying online retailers to understand the sector's 'implications for competition'

Flipkart and amazon
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India’s e-commerce industry is still small compared with those in the US or China but it is expected to grow quickly as more consumers get online

Newley Purnell & Rajesh Roy | WSJ New Delhi
India’s antitrust watchdog is assessing the domestic e-commerce sector, a step that could have consequences for Amazon.com Inc. and Walmart Inc.’s Flipkart, which dominate online sales in the country.

In a questionnaire dated May 17, the Competition Commission of India says it is seeking to understand the evolution of the e-commerce industry, the sector’s methods and strategies, business practices and “implications for competition,” according to a copy reviewed by The Wall Street Journal. Ernst & Young is conducting the study, according to the 14-page document, which is marked confidential.

The questions cover the percentage of products sold by categories, inventory practices, how

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