Five factors that are driving growth in consumer goods

Survey shows FMCG growth has been 12.2%, led by both volume and price, in quarter ended March 2017

Growth in India's Rs 3.2 lakh crore fast moving consumer goods market (FMCG) has been the highest in two years, according to market research agency Nielsen. Figures by Nielsen show that overall FMCG growth has been 12.2 per cent, led by both volume and price, in the quarter ended March 2017. This is at least 400 basis points higher than the year-ago period, when overall growth was 7.9 per cent. Nielsen's numbers are in line with what most companies globally and nationally have been saying for a few quarters now.

Here are a few reasons why the tide is