What is fuelling Korean auto major Kia's drive in India?

While Kia will compete with its parent, Hyundai, others are not going to make life easy for it

Korean autobile manufacturer Kia is a shade older than Independent India – it was founded in 1944, three years before India became independent. But it will be one of the newest entrants in the buzzing Indian car market, the fifth-largest in the world. The crowded Indian car market has almost two dozen brands, including the luxury ones. This number continues to expand as growth-hungry global players bet big on India, projected to become the world’s third-biggest market with an annual sale of 5 million cars by 2020.

Kia has decided to pump in Rs 7,000 crore to set up a