Business Standard

What is happening at Discovery India?

It isn't clear if it can weather a fall in viewership, revenues as it attempts to reinvent itself

Karan Bajaj, Senior vice-president and general manager for South Asia, Discovery
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Karan Bajaj, Senior vice-president and general manager for South Asia, Discovery

Vanita Kohli-Khandekar
Which of these is true? 
 
  • Discovery Communications India is losing viewers, revenues and key employees. Its 12 channels, such as TLC and Animal Planet, together lost about 22 per cent viewership over the past three years. So did flagship Discovery going by Broadcast Audience Research Council (BARC) data. The Indian arm of the US-based $6.5 billion factual giant Discovery Communications Inc could see revenues either fall from, or stagnate at an estimated Rs 425 crore, say analysts. 
  • Discovery Communications India is on a roll. It is investing in dozens of locally-made shows. India’s Best Jobs about 13 people who turned their

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