In recent times, a range of factors – from a surge in middle class to an increase in business and leisure travel, urbanisation, higher economic growth and the doubling of air travel over the past seven years – have bolstered the mid-market brands in India’s hospitality sector.
The mid-market, or mid-priced, segment refers to hotels straddling two-, three- and four-star properties categorised as business hotels, resorts, boutiques, havelis, and full-service or limited-service hotels broadly priced at Rs 4,000 a night or less.
In 2002, some 6,000 of the 26,000 branded rooms across India – less than 25 per
The mid-market, or mid-priced, segment refers to hotels straddling two-, three- and four-star properties categorised as business hotels, resorts, boutiques, havelis, and full-service or limited-service hotels broadly priced at Rs 4,000 a night or less.
In 2002, some 6,000 of the 26,000 branded rooms across India – less than 25 per