What makes Xiaomi beat Samsung again, JioPhone the king of feature phones

In the smartphone segment, Xiaomi maintained its lead with 32.1% in the first three months of 2018, followed by Samsung (26%), vivo (6%), OPPO (6%), and Honor (3%)

Chinese smartphone manufacturer Xiaomi has become the top smartphone brand in India, beating Samsung during the January-March quarter of 2018, for a second time. With a market share of 31.1 per cent based on total shipments, Xiaomi shipped more smartphones than Samsung in the January-March quarter of 2018, according to a Counterpoint research report. In the feature phone segment, Mukesh Ambani-owned Reliance Jio’s 4G VoLTE-enabled phone continued to lead the market with a share of 35.8 per cent, based on total number of units shipped in the first quarter of the 2018 calendar year.

 
In the smartphone segment, Xiaomi maintained