Business Standard

What show we should go with is about instinct: Netflix CEO Reed Hastings

This year, Netflix will spend $8 billion on content globally, including from India - the country from where it commissions more than any other international market

Reed Hastings
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Reed Hastings

Vanita Kohli-Khandekar
From a DVD rental firm in the 1990s to the world’s biggest studio and subscription-driven streaming service, Netflix has come a long way. It is now spread over 190 countries and has 137 million subscribers, more than half of which are outside America. In the past five years, since it started commissioning content, it has changed the way people consume entertainment and what they consume. The $11.7-billion entity, along with other streaming services, has also forced several realignments in the world of entertainment — like Disney’s buyout of Fox. This year, it will spend $8 billion on content globally, including

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